Venture Capitalist and Investor Jeetu Kataria Merges Digital and Traditional Assets in Unprecedented Move

Jeetu Kataria, a serial venture capitalist with a keen focus on digital finance, investment banking and corporate finance, is part of an illustrious group of financial industry pioneers, thanks to his experience and relentless drive to revolutionize digital economy.

Being the Co-Founder and CEO of Digital Financial Exchange (DIFX), which was awarded the ‘Most-trusted Cross-Asset Trading Platform’, he brings a trailblazing leadership style, and provides oversight and guidance for all operations related to the organization.

Merging Traditional and Digital Assets

In an interview with Unlock, Jeetu Kataria explained that merging both traditional and digital assets has always been one of his dream goals. 

In fact, it all goes back to the main purpose of DIFX, which was to create a platform where users have the option of taking part in both worlds, traditional and digital.

Instead of going through the hassle of switching digital assets to crypto and vice versa, all these steps could be avoided by using the DIFX platform, which simplifies the procedure beyond measures.

Jeetu explained, “There is a massive gap between crypto and traditional assets in today’s industry. We now have 350 million users in the crypto space, but more than 2- 2.5 billion users who are trading in commodities, Forex, etc…”.

He continued, “What I have seen since I started my digital asset journey in 2016 is that one cannot bridge the gap between these two spaces, for none wants to be involved with the other. However, I wanted to change that; the vision of DIFX was clear, and it was to create a platform where users have the option of trading in traditional and crypto assets”.

Market conditions

Kataria believes that Crypto winters are a good way to test the market and tease out weak performers because, at the end of the day, it is the stronger tech and community that survive. He considers bear markets to be the best time for building.

However, Jeetu mentioned that the situation we are in now is a bump on the road, and the future still looks promising for this space. According to him, we have not reached a bear market yet, and he is expecting a recovery after October.

He explained that the current global recession plays a huge role in what is happening, however, it is nothing but normal, as every asset decreased in 2008 and 2017 when recession hit hard. Nonetheless, if one compares the crypto market to the traditional one, it is clear that Bitcoin and Ethereum have outperformed traditional assets, even at their current low price.

Lessons learnt

With the Luna and market crash in general, Jeetu explained that reading and going thoroughly over the smart contract of a specific token or coin, in addition to how the end funds of the user are being used, is extremely crucial to secure a successful investment.

Before the Luna crash, many activities and concepts were not clear, but after that, everything popped out. The digital space doesn't really depend on news platforms, as they provide only 10-20% of the needed information;